WHAT IS BUSINESS MENTORING?
Business mentoring means providing complex support for company development by managing all consulting activities required for the improvement of both the company and the owner/CEO!
Business mentoring is the most advanced professional solution in the business development industry and has been in use for over ten years. The international and domestic expansion of this special, sophisticated form of business development was mainly motivated by dissatisfaction with business coaching and traditional consulting activities. Business mentoring combines the advantages of these two fields, building on each of them in parallel and utilising them for the partners’ business success.
The primary starting point for business mentoring is the chief decisionmaker, business owner, or top executive. There are several ways to conduct business development, but the most important thing for us is to make the results of said development ideal for our partners. Many people still think that a chief decisionmaker is a true manager, so if he or she wants to make more profit, a mentor has to help them meet management demands. In many cases, however, the goals of our partners are very different. For some, at this stage of their lives, profit maximisation is really the most important. For others, feeling good in their own company and creating an environment where their colleagues enjoy working is more important than profit. Some people just want to be famous. Some are attracted to starting a company, but when it comes time to operate the organisation, they want to move on to the next venture. Some people want to work only for a company they built themselves. Some are eager to get out of the everyday business cycle. And some people want to develop their company so that they can make a successful EXIT, while others will never want to sell their company. That is why business mentors must launch and execute consulting projects that enable the partner to achieve and surpass their distinct goals.
THE BUSINESS MENTORING WORK PROCESS
Business mentoring is a complex business development solution. Local companies need this complexity because if they can concentrate on business development tasks, significant cost savings can be expected. Also, because the individual strategy of the chief decisionmaker, and therefore the business strategy of the company, is defined by the mentor, each and every developmental step of the mentor-led programme is designed to serve the individual goals of the partner. Each business mentoring programme is tailored to the particular aims of the partner, but all have common elements. In each case, it starts with defining the owner/manager’s goals, which takes place in an interactive workshop. After identifying these goals, they confront an analysis of their skills and abilities, current market opportunities — via a domestic and foreign market analysis — and the examination of the current organisation’s capabilities. Using this information, we prepare a development programme plan that shows the client what business development tasks need to be performed to meet the assigned goals.
Depending on the goals, the business mentoring programme may include:
- Developing a product concept (transforming the knowledge of the owner/company into a product and making it marketable)
- Organisational development work (development of a motivation system, intra-organisational changes, assignments of recruitment and dismissal, organisational development programme plan)
- Complex recruitment and headhunting
- Sales organisation building, management, and training
- Management trainings, sales trainings, team-building workshops, and back-office trainings
- Creating, modifying, and adapting the corporate image to the target group (logo, slogan, design, web creative, social media, etc.)
- Communication work (building the brand of the owner, preparing PR materials, etc.)
Each of our programmes includes one-on-one consultations, which allows the owner/manager to ask questions, seek advice, and consult with a mentor throughout the entire process.